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		<title>That 401k Site</title>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/the-implementation-is-the-sale/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/the-implementation-is-the-sale/]]></link>
			<title>The Implementation Is the Sale</title>
			<pubDate><![CDATA[2026-04-30T19:32:33+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/the-real-risk-isnt-the-market-its-your-process/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/the-real-risk-isnt-the-market-its-your-process/]]></link>
			<title>The Real Risk Isn’t the Market—It’s Your Process</title>
			<pubDate><![CDATA[2026-04-30T19:30:52+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/your-recordkeeper-isnt-your-fiduciary-even-if-they-act-like-it/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/your-recordkeeper-isnt-your-fiduciary-even-if-they-act-like-it/]]></link>
			<title>Your Recordkeeper Isn’t Your Fiduciary (Even If They Act Like It)</title>
			<pubDate><![CDATA[2026-04-30T19:29:26+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/what-were-they-thinking-the-chevy-chase-show/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/what-were-they-thinking-the-chevy-chase-show/]]></link>
			<title>What Were They Thinking? The Chevy Chase Show</title>
			<pubDate><![CDATA[2026-04-30T19:28:10+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/the-30-mirage-retirement-income-isnt-a-hack-its-a-plan/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/the-30-mirage-retirement-income-isnt-a-hack-its-a-plan/]]></link>
			<title>The 30% Mirage: Retirement Income Isn’t a Hack—It’s a Plan</title>
			<pubDate><![CDATA[2026-04-30T19:27:10+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/your-participants-arent-stupid-theyre-being-targeted/]]></guid>
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			<title>Your Participants Aren’t Stupid—They’re Being Targeted</title>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/participants-arent-lazy-your-plan-is-just-too-optional/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/participants-arent-lazy-your-plan-is-just-too-optional/]]></link>
			<title>Participants Aren’t Lazy—Your Plan Is Just Too Optional</title>
			<pubDate><![CDATA[2026-04-30T19:25:18+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/the-most-expensive-words-in-retirement-plans-well-fix-it-later/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/the-most-expensive-words-in-retirement-plans-well-fix-it-later/]]></link>
			<title>The Most Expensive Words in Retirement Plans: “We’ll Fix It Later”</title>
			<pubDate><![CDATA[2026-04-30T19:24:12+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/timing-isnt-everything-its-the-only-thing/]]></guid>
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			<title>Timing Isn’t Everything—It’s the Only Thing</title>
			<pubDate><![CDATA[2026-04-30T19:22:20+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/cream-rises-but-only-if-it-doesnt-get-buried-first/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/cream-rises-but-only-if-it-doesnt-get-buried-first/]]></link>
			<title>Cream Rises—But Only If It Doesn’t Get Buried First</title>
			<pubDate><![CDATA[2026-04-30T19:21:13+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/the-best-idea-no-one-sees-is-still-worth-zero/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/the-best-idea-no-one-sees-is-still-worth-zero/]]></link>
			<title>The Best Idea No One Sees Is Still Worth Zero</title>
			<pubDate><![CDATA[2026-04-30T19:20:02+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/what-were-the-thinking-fox-sports-and-the-flaming-puck/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/what-were-the-thinking-fox-sports-and-the-flaming-puck/]]></link>
			<title>What Were The Thinking? Fox Sports and The Flaming Puck</title>
			<pubDate><![CDATA[2026-04-30T19:19:07+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/same-movie-new-sequel-but-the-ending-still-matters/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/same-movie-new-sequel-but-the-ending-still-matters/]]></link>
			<title>Same Movie, New Sequel—But the Ending Still Matters</title>
			<pubDate><![CDATA[2026-04-30T19:17:30+00:00]]></pubDate>
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			<title>The Headline Sounds Dramatic—The Story Isn’t</title>
			<pubDate><![CDATA[2026-04-30T19:16:17+00:00]]></pubDate>
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			<link><![CDATA[http://that401ksite.com/2026/04/30/what-were-they-thinking-blockbuster-didnt-hear-netflix-behind-them/]]></link>
			<title>What Were They Thinking? Blockbuster Didn’t Hear Netflix Behind Them</title>
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			<title>Why Your Best Clients Leave You (And Don’t Tell You Why)</title>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/forfeitures-the-small-line-item-that-creates-big-fiduciary-problems/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/forfeitures-the-small-line-item-that-creates-big-fiduciary-problems/]]></link>
			<title>Forfeitures: The Small Line Item That Creates Big Fiduciary Problems</title>
			<pubDate><![CDATA[2026-04-30T19:11:01+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/the-provider-who-thinks-no-news-is-good-news-is-already-losing-the-client/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/the-provider-who-thinks-no-news-is-good-news-is-already-losing-the-client/]]></link>
			<title>The Provider Who Thinks “No News Is Good News” Is Already Losing the Client</title>
			<pubDate><![CDATA[2026-04-30T19:09:58+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/your-annual-plan-review-is-probably-a-waste-of-time-2/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/your-annual-plan-review-is-probably-a-waste-of-time-2/]]></link>
			<title>Your Annual Plan Review Is Probably a Waste of Time</title>
			<pubDate><![CDATA[2026-04-30T19:08:50+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/your-401k-isnt-broken-but-its-probably-not-as-good-as-you-think-2/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/your-401k-isnt-broken-but-its-probably-not-as-good-as-you-think-2/]]></link>
			<title>Your 401(k) Isn’t Broken—But It’s Probably Not As Good As You Think</title>
			<pubDate><![CDATA[2026-04-30T19:07:22+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/your-401k-isnt-broken-but-its-probably-not-as-good-as-you-think/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/your-401k-isnt-broken-but-its-probably-not-as-good-as-you-think/]]></link>
			<title>Your 401(k) Isn’t Broken—But It’s Probably Not As Good As You Think</title>
			<pubDate><![CDATA[2026-04-30T19:06:25+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/good-news-bad-reality-fees-are-falling-but-someone-is-still-overpaying/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/good-news-bad-reality-fees-are-falling-but-someone-is-still-overpaying/]]></link>
			<title>Good News, Bad Reality: Fees Are Falling, But Someone Is Still Overpaying</title>
			<pubDate><![CDATA[2026-04-30T19:05:09+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/why-no-complaints-from-employees-doesnt-mean-your-plan-is-successful/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/why-no-complaints-from-employees-doesnt-mean-your-plan-is-successful/]]></link>
			<title>Why “No Complaints” From Employees Doesn’t Mean Your Plan Is Successful</title>
			<pubDate><![CDATA[2026-04-30T19:03:01+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/your-annual-plan-review-is-probably-a-waste-of-time/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/your-annual-plan-review-is-probably-a-waste-of-time/]]></link>
			<title>Your Annual Plan Review Is Probably a Waste of Time</title>
			<pubDate><![CDATA[2026-04-30T19:01:54+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/why-most-investment-lineups-are-just-noise/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/why-most-investment-lineups-are-just-noise/]]></link>
			<title>Why Most Investment Lineups Are Just Noise</title>
			<pubDate><![CDATA[2026-04-30T19:00:13+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/stop-selling-what-plan-sponsors-dont-need/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/stop-selling-what-plan-sponsors-dont-need/]]></link>
			<title>Stop Selling What Plan Sponsors Don’t Need</title>
			<pubDate><![CDATA[2026-04-30T18:59:16+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/what-were-they-thinking-the-fiasco-of-the-aaf/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/what-were-they-thinking-the-fiasco-of-the-aaf/]]></link>
			<title>What Were They Thinking? The Fiasco of the AAF</title>
			<pubDate><![CDATA[2026-04-30T18:56:53+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/the-headline-is-dramatic-the-reality-is-familiar/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/the-headline-is-dramatic-the-reality-is-familiar/]]></link>
			<title>The Headline Is Dramatic. The Reality Is Familiar</title>
			<pubDate><![CDATA[2026-04-30T18:55:57+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/30/no-surprise-here-were-arguing-about-the-symptom-not-the-disease/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/30/no-surprise-here-were-arguing-about-the-symptom-not-the-disease/]]></link>
			<title>No Surprise Here—We’re Arguing About the Symptom, Not the Disease</title>
			<pubDate><![CDATA[2026-04-30T18:54:53+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/the-real-reason-plan-providers-lose-clients-2/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/the-real-reason-plan-providers-lose-clients-2/]]></link>
			<title>Why Retirement Plan Mistakes Are More Common Than Plan Sponsors Think</title>
			<pubDate><![CDATA[2026-04-19T22:18:11+00:00]]></pubDate>
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					<item>
			<guid><![CDATA[http://that401ksite.com/2026/04/19/the-fiduciary-duty-plan-sponsors-cant-delegate-2/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/the-fiduciary-duty-plan-sponsors-cant-delegate-2/]]></link>
			<title>When a Retirement Plan Audit Finds a Problem</title>
			<pubDate><![CDATA[2026-04-19T22:16:47+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/the-fiduciary-duty-plan-sponsors-cant-delegate/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/the-fiduciary-duty-plan-sponsors-cant-delegate/]]></link>
			<title>The Fiduciary Duty Plan Sponsors Can’t Delegate</title>
			<pubDate><![CDATA[2026-04-19T22:14:00+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/the-real-reason-plan-providers-lose-clients/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/the-real-reason-plan-providers-lose-clients/]]></link>
			<title>The Real Reason Plan Providers Lose Clients</title>
			<pubDate><![CDATA[2026-04-19T22:11:58+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/why-good-tpas-are-harder-to-find-than-good-quarterbacks/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/why-good-tpas-are-harder-to-find-than-good-quarterbacks/]]></link>
			<title>Why Good TPAs Are Harder to Find Than Good Quarterbacks</title>
			<pubDate><![CDATA[2026-04-19T22:10:55+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/the-e-t-video-game-what-were-they-thinking-2/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/the-e-t-video-game-what-were-they-thinking-2/]]></link>
			<title>The E.T. Video Game: What Were They Thinking?</title>
			<pubDate><![CDATA[2026-04-19T22:10:08+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/the-e-t-video-game-what-were-they-thinking/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/the-e-t-video-game-what-were-they-thinking/]]></link>
			<title>The E.T. Video Game: What Were They Thinking?</title>
			<pubDate><![CDATA[2026-04-19T22:09:15+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/irs-proposes-rules-for-trump-accounts/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/irs-proposes-rules-for-trump-accounts/]]></link>
			<title>IRS Proposes Rules for “Trump Accounts”</title>
			<pubDate><![CDATA[2026-04-19T22:08:12+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/04/19/what-the-dols-new-enforcement-priorities-mean-for-plan-sponsors/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/04/19/what-the-dols-new-enforcement-priorities-mean-for-plan-sponsors/]]></link>
			<title>What the DOL’s New Enforcement Priorities Mean for Plan Sponsors</title>
			<pubDate><![CDATA[2026-04-19T22:07:17+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/that-401k-conference-denver/]]></guid>
			<link><![CDATA[http://that401ksite.com/that-401k-conference-denver/]]></link>
			<title>That 401(k) Conference, Denver</title>
			<pubDate><![CDATA[2026-04-14T05:35:51+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/that-401k-conference-chicago/]]></guid>
			<link><![CDATA[http://that401ksite.com/that-401k-conference-chicago/]]></link>
			<title>That 401(k) Conference, Chicago</title>
			<pubDate><![CDATA[2026-04-06T02:28:25+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/the-irs-just-updated-402f-notices-and-if-yours-are-outdated-thats-on-you-2/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/03/24/the-irs-just-updated-402f-notices-and-if-yours-are-outdated-thats-on-you-2/]]></link>
			<title>The IRS Just Updated 402(f) Notices — And If Yours Are Outdated, That’s On You</title>
			<pubDate><![CDATA[2026-03-24T19:27:28+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/the-irs-just-updated-402f-notices-and-if-yours-are-outdated-thats-on-you/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/03/24/the-irs-just-updated-402f-notices-and-if-yours-are-outdated-thats-on-you/]]></link>
			<title>The IRS Just Updated 402(f) Notices — And If Yours Are Outdated, That’s On You</title>
			<pubDate><![CDATA[2026-03-24T19:26:36+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/if-you-dont-define-your-value-someone-else-will-define-your-price/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/03/24/if-you-dont-define-your-value-someone-else-will-define-your-price/]]></link>
			<title>If You Don’t Define Your Value, Someone Else Will Define Your Price</title>
			<pubDate><![CDATA[2026-03-24T19:25:17+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/03/24/erisa-doesnt-care-that-youre-busy/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/03/24/erisa-doesnt-care-that-youre-busy/]]></link>
			<title>ERISA Doesn&#8217;t Care That You&#8217;re Busy</title>
			<pubDate><![CDATA[2026-03-24T19:24:05+00:00]]></pubDate>
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					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/conference-booths-dont-close-business/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/03/24/conference-booths-dont-close-business/]]></link>
			<title>Conference Booths Don’t Close Business</title>
			<pubDate><![CDATA[2026-03-24T19:22:42+00:00]]></pubDate>
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			<guid><![CDATA[http://that401ksite.com/2026/03/24/your-401k-plan-isnt-fine-its-just-quiet/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/03/24/your-401k-plan-isnt-fine-its-just-quiet/]]></link>
			<title>Your 401(k) Plan Isn’t “Fine.” It’s Just Quiet.</title>
			<pubDate><![CDATA[2026-03-24T19:21:29+00:00]]></pubDate>
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					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/the-coverage-test-is-trying-to-tell-you-something/]]></guid>
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			<title>The Coverage Test Is Trying to Tell You Something</title>
			<pubDate><![CDATA[2026-03-24T19:20:35+00:00]]></pubDate>
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					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/stop-trying-to-sell-start-solving-problems/]]></guid>
			<link><![CDATA[http://that401ksite.com/2026/03/24/stop-trying-to-sell-start-solving-problems/]]></link>
			<title>Stop Trying to Sell — Start Solving Problems</title>
			<pubDate><![CDATA[2026-03-24T19:19:01+00:00]]></pubDate>
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					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/fiduciary-governance-is-like-changing-the-oil-in-your-car/]]></guid>
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			<title>Fiduciary Governance Is Like Changing the Oil in Your Car</title>
			<pubDate><![CDATA[2026-03-24T19:15:36+00:00]]></pubDate>
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					<item>
			<guid><![CDATA[http://that401ksite.com/2026/03/24/your-recordkeeper-is-not-your-fiduciary-even-if-they-bring-bagels/]]></guid>
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			<title>Your Recordkeeper Is Not Your Fiduciary (Even If They Bring Bagels)</title>
			<pubDate><![CDATA[2026-03-24T19:13:49+00:00]]></pubDate>
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