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Some people just want it when it’s free

One of my king beliefs is that giving away, anything of value for free is a mistake because people place no value on something free. That could be the tax return that a relative wanted me to prepare for a significant other, or the law partner that wanted free U.S. Open tickets, or the advisor that wanted a free legal review with the promises of paid reviews down the line.

 

There will always be a segment of the public that you interact with, that will love you and what you bring to the table, they just don’t want to pay for that. As long as you recognize that and separate those people out, you will be fine.

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