If you have a great product, but lousy distribution, you’re not going to do well. Yet the same thing is on the flip side if you have great distribution, but a lousy product.
Whether it’s a pooled employer plan, a great IRA product, or anything retirement plan-related, great distribution is certainly key.
However, you need a great product you go along with it. How often, do I hear about plan providers with these great distribution channels, yet are offering a product that won’t get much traction in the marketplace?
A PEP that’s more expensive than a single employer plan or a 3(16) service that does nothing isn’t going to succeed even if you have distribution channels the size of Coca-Cola’s.
