As discussed so many times in the past, I went to that crappy law firm and thought I could use social media to bring in clients. The managing attorney had so much disdain for it. She thought it was such a lowly concept, like selling fish and lobster in the back of my car on the side of the highway (they do this on Long Island on Sunrise Highway and Route 110).
Weeks ago, I wrote about the terrible fines and penalties associated with 5500. The article is published by my friends at JDSupra.com and I get a call from a plan sponsor facing hundreds of thousands of penalties for late 5500s.
Social media isn’t about selling your services, it’s about putting out relevant content so that people will want your services.