When I first started my law practice, I’d get invited to sponsor networking events or plan sponsor forums. They’d ask for a check, promise big exposure, and deliver… almost nothing. The room would be filled with the wrong audience or not enough of the right people. It felt like I was throwing money into a hole, hoping someone on the other end needed an ERISA attorney. Spoiler: they usually didn’t.
So when I launched That 401(k) Conference, I built it around two principles:
1. Make the event something memorable for advisors—fun, engaging, and actually worth attending.
2. Don’t burn out the sponsors.
The top-level sponsorship at That 401(k) Conference is $1,500. That way, even if you don’t walk out with a dozen leads, you don’t feel like you mortgaged your marketing budget for nothing. The goal is to make connections that matter, not to sell pipe dreams with a hefty price tag.
Want to sponsor? You know how to find me. We’re in Milwaukee this September, and I’ll have ideas for 2026 by August. Let’s make it worth your while.
