Sonic: Better Marketing than food

Sonic Drive-In is a company that is an absolute genius in marketing because they blanket the airwaves in markets that don’t have a Sonic. Up until a few years ago, the closet Sonic for me was Hasbrouck Heights, New Jersey. They opened up one in Suffolk County a couple of years ago and the only thing I remember is the long line to get a stall at the drive-in.


So they opened up one near my home (15 minutes away) and they opened up on Washington’s Birthday. I tried there that first day and it was an hour wait, so I went the next day and had lunch at 11 am. The food isn’t that bad, but it’s not as good as the marketing. I had a Philly Cheesesteak, which would probably get a rebuke from the Mayor of Philadelphia. The desserts namely the Sonic Blast are very good. Next time I go, I’m sure I’ll try something else. The point here is that when you eat at Shake Shack or In N Out, you know there can be a quality to fast food and Sonic doesn’t mean that bar. They have a unique menu which is a great selling point and the desserts are great, but the marketing is far better than the food.



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