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Introducing Thrive

Thanks to guidance on a particular 401(k) plan to allow matching contributions in a 401(k) plans to student loans, there are a number of unique offering from existing and new plan providers in the student loan space.


Thrive is one of these new providers, the brainchild of David Krasnow, who is in the third-party administration business. The result from Thrive is a customized retirement and student loan repayment program, with flexible matching. Thrive allows employers to provide a unique employer benefit that is budget neutral by simply allowing employees to allocate existing matching dollars without an additional cost to an employer.


I like new products and services in the 401(k) business., Just like with Evoshare, this is something I’m excited about and I will learn more as they present at That 401(k) Conference

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