PEPs are already niche, do we need niche PEPs?

Pooled Employer Plans (PEPs) are in my mind, a nice product. For most of the time, it’s not the right fit. So I don’t understand why anyone would create a PEP for a niche purpose, such as a commitment to ESG investments. Do we really need to further differentiate PEPs by investment style?

I understand there is a desire for people who like ESG investments (I like gambling stocks actually) but is there a marketplace for companies interested so much in these investments, that they will join a PEP for that? Time will tell.

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