Great West name goes bye-bye

In a move that shouldn’t surprise anyone, Empower announced the end of the Great-West brand in order to “strengthen and simplify” how the organization connects with customers.

Great-West came to Denver in the 1970s. Empower was created in 2014 through a three-part merger of the retirement companies of Great-West Financial, Putnam Investments, and J.P. Morgan Retirement Plan Services. So with a national presence and an increase in size using the Empower name, it’s no shock that Great-West’s name will be eliminated.

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