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A Personal Tribute and a Nation’s Shock

I was supposed to see Rob Reiner at a book signing in New Jersey this past September — ...

Ary Rosenbaum, That 401(k) Guy

Engagement Is a Sponsor Problem — Not Just a Vendor One

Low participation rates. Weak deferral levels. Participants who never log in unless somet...

Ary Rosenbaum, That 401(k) Guy

Why Most Provider “Best Practices” Are Just Litigation Avoidance

The retirement industry loves the phrase best practices. It sounds proactive, responsible...

Ary Rosenbaum, That 401(k) Guy

The Myth of the Perfect Plan Sponsor

There is no such thing as a perfect plan sponsor. Anyone who tells you otherwise is eithe...

Ary Rosenbaum, That 401(k) Guy

Lifetime Income Options: Great in Theory, Complicated in Practice

For years, policymakers have promoted lifetime income options as the next evolution of de...

Ary Rosenbaum, That 401(k) Guy

Lifetime Income Options: Great in Theory, Complicated in Practice

For years, policymakers have promoted lifetime income options as the next evolution of de...

Ary Rosenbaum, That 401(k) Guy

Your Biggest Competitor Isn’t Another Provider — It’s Indifference

Most plan providers are prepared for competition. They know how to differentiate fee sche...

Ary Rosenbaum, That 401(k) Guy

The Quiet Crisis: Nearly Half of Full-Time Workers Left Out

Recent reporting shows that roughly 42% of full-time U.S. workers — more than 40 millio...

Ary Rosenbaum, That 401(k) Guy

Full Circle in the Waiting Room

I sat in the doctor’s office recently because my daughter needed a physical exam for co...

Ary Rosenbaum, That 401(k) Guy

The Myth of the “One-Size-Fits-All” Fiduciary Solution

In the retirement industry, one of the most persistent, and convenient, myths is the idea...

Ary Rosenbaum, That 401(k) Guy