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ERISA Litigation Has Become a Business Model—And Everyone Knows It

At some point, you have to stop pretending this is about protecting participants and call...

Ary Rosenbaum, That 401(k) Guy

SECURE 3.0: When Washington Stops Asking and Starts Enrolling

If there’s one consistent theme in retirement policy, it’s this: participants don’t...

Ary Rosenbaum, That 401(k) Guy

Sponsors Don’t Want More Choices—They Want Fewer Problems

There’s a certain strain of thinking in this business that more is better. More funds. ...

Ary Rosenbaum, That 401(k) Guy

You’re Not a Partner If You Don’t Push Back

Everyone loves a “partner” who agrees with them. Until it blows up. In the retirem...

Ary Rosenbaum, That 401(k) Guy

The Implementation Is the Sale

Plan providers think they win the business at the RFP. Nice presentation, polished deck, ...

Ary Rosenbaum, That 401(k) Guy

The Real Risk Isn’t the Market—It’s Your Process

Plan sponsors spend a lot of time worrying about the market. Is it too high? Too low? Are...

Ary Rosenbaum, That 401(k) Guy

Your Recordkeeper Isn’t Your Fiduciary (Even If They Act Like It)

Plan sponsors love a good illusion. And the biggest one in the 401(k) world is this: if t...

Ary Rosenbaum, That 401(k) Guy

What Were They Thinking? The Chevy Chase Show

There are bad ideas, and then there are ideas that should have been stopped in the parkin...

Ary Rosenbaum, That 401(k) Guy

The 30% Mirage: Retirement Income Isn’t a Hack—It’s a Plan

Every now and then, the industry rolls out a headline that sounds like it belongs in a la...

Ary Rosenbaum, That 401(k) Guy

Your Participants Aren’t Stupid—They’re Being Targeted

There’s a dangerous assumption in the retirement plan world: that people who fall for s...

Ary Rosenbaum, That 401(k) Guy