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Niche Markets: Doctors, Law Firms, Unions, and Family Businesses

Every plan provider says the same thing: “We work with everyone.” That sounds inclusive, but it’s terrible marketing and even worse strategy. The most successful TPAs and advisors I know don’t chase everyone—they own niches. Doctors, law firms, unio...

How Advisors Can Stop Competing Only on Investments

For decades the advisor sales pitch sounded like a broken record: better funds, better performance, better returns. The problem is that every advisor says the same thing, and in a world of index funds and target-date glidepaths, “better investments” isn...

Put on Waivers, Not Washed Up

I started my own practice almost sixteen years ago because I was tired of working for other people....

What TPAs Get Sued For (Hint: It’s Not the Calculator)

As a retirement plan attorney, I can tell you this with certainty: TPAs are rarely sued because the...

Why Providers Keep Racing to the Bottom on Fees

The retirement plan industry loves to talk about value, but it keeps pricing itself as if value doe...

In the PEP World, the Power to Assign Can Be the Power to Destroy

Chief Justice John Marshall famously wrote in McCulloch v. Maryland that “the power to tax is the...

The Hidden Risk of Provider Conflicts Inside PEPs

PEPs were sold to the retirement plan industry as the answer to everything—lower costs, better go...

The Myth That Technology Alone Makes a Great Plan Provider

There’s a growing belief in the retirement industry that technology equals quality. Sleek dashboa...

Why Plan Providers Can’t Fix What Plan Sponsors Won’t Disclose

One of the hardest parts of being a plan provider isn’t the complexity of ERISA—it’s the inco...

Revenue Sharing Isn’t Dead—But It’s Still Dangerous

Every few years, someone declares revenue sharing “dead.” And every few years, it stubbornly su...