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Sponsors Don’t Want More Choices—They Want Fewer Problems

There’s a certain strain of thinking in this business that more is better. More funds. More features. More “solutions.” If a lineup has 18 options, someone will suggest 28. If the platform works, someone wants to bolt on three more tools. It feels like ...

You’re Not a Partner If You Don’t Push Back

Everyone loves a “partner” who agrees with them. Until it blows up. In the retirement plan world, there’s a dangerous kind of service model—the nod-and-smile model. Sponsor says they want a bloated investment lineup? “Sounds great.” Wants to ke...

The Implementation Is the Sale

Plan providers think they win the business at the RFP. Nice presentation, polished deck, competitiv...

Timing Isn’t Everything—It’s the Only Thing

You just described one of the most underrated killers of otherwise good ideas: bad timing. That ...

Cream Rises—But Only If It Doesn’t Get Buried First

There’s truth in what you’re saying, but let’s not turn it into a fairy tale. Yes, talent ...

The Best Idea No One Sees Is Still Worth Zero

You can have the greatest idea in the retirement plan space—brilliant plan design, elegant auto f...

Why Your Best Clients Leave You (And Don’t Tell You Why)

Plan providers love to blame fees when a client walks out the door. It’s convenient, it’s easy,...

Forfeitures: The Small Line Item That Creates Big Fiduciary Problems

Forfeitures are one of those things in a 401(k) plan that everyone thinks they understand—until t...

The Provider Who Thinks “No News Is Good News” Is Already Losing the Client

There’s a mindset in the 401(k) industry that if the phone isn’t ringing, everything must be fi...

Why Most Investment Lineups Are Just Noise

Walk into most 401(k) plans and you’ll see the same thing: a bloated investment lineup filled wit...