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The Match Game: When Free Money Isn’t Enough

We’ve all heard it: “Don’t leave free money on the table.” It’s the classic pit...

Ary Rosenbaum, That 401(k) Guy

The Last Hart Beating — and Why Nattie Neidhart’s Heart Still Leads the Way

There aren’t many people in professional wrestling who live up to the character they pl...

Ary Rosenbaum, That 401(k) Guy

Small Plans, Big Opportunity: Why Auto-Enrollment Matters

Here’s the straight talk: smaller employers—those with under roughly $50 million in p...

Ary Rosenbaum, That 401(k) Guy

When the Watchdog Sleeps: A Warning from the IBM 401(k) Case

Here’s what’s happening — and what every plan sponsor, consultant, and fiduciary sh...

Ary Rosenbaum, That 401(k) Guy

When Retirement Plans Become Rainy-Day Funds

So here we are, in the twilight of the old 401(k) era, and I can’t help but feel a mix ...

Ary Rosenbaum, That 401(k) Guy

Education Beats Enrollment — Every Time

There’s a metric that every plan provider loves to brag about: enrollment rates. Auto-e...

Ary Rosenbaum, That 401(k) Guy

Weapons of Mass Distraction: Why the Stated Match Formula Is the Most Dangerous Line in Your 401(k) Plan Document

If you’ve been around the 401(k) block as long as I have, you know that the most innocu...

Ary Rosenbaum, That 401(k) Guy

The Woodbridge Illogic: Or, How Not to Run an Autograph Signing

I’m an attorney. I like order. I run events for a living—That 401(k) Conference isn...

Ary Rosenbaum, That 401(k) Guy

When AI Becomes Your Co-Fiduciary: The New Frontier of Risk for 401(k) Sponsors

In the world of retirement plans, we’re comfortable with spreadsheets, deferral limits,...

Ary Rosenbaum, That 401(k) Guy

Participation on the Rise—But Don’t Celebrate Too Soon: Why the 401(k) Numbers Tell a Layered Story

So here’s what I’ve been watching—because if you’re a fiduciary, you ...

Ary Rosenbaum, That 401(k) Guy