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Small Plans, Big Opportunity: Why Auto-Enrollment Matters

Here’s the straight talk: smaller employers—those with under roughly $50 million in p...

Ary Rosenbaum, That 401(k) Guy

When the Watchdog Sleeps: A Warning from the IBM 401(k) Case

Here’s what’s happening — and what every plan sponsor, consultant, and fiduciary sh...

Ary Rosenbaum, That 401(k) Guy

When Retirement Plans Become Rainy-Day Funds

So here we are, in the twilight of the old 401(k) era, and I can’t help but feel a mix ...

Ary Rosenbaum, That 401(k) Guy

Education Beats Enrollment — Every Time

There’s a metric that every plan provider loves to brag about: enrollment rates. Auto-e...

Ary Rosenbaum, That 401(k) Guy

Weapons of Mass Distraction: Why the Stated Match Formula Is the Most Dangerous Line in Your 401(k) Plan Document

If you’ve been around the 401(k) block as long as I have, you know that the most innocu...

Ary Rosenbaum, That 401(k) Guy

The Woodbridge Illogic: Or, How Not to Run an Autograph Signing

I’m an attorney. I like order. I run events for a living—That 401(k) Conference isn...

Ary Rosenbaum, That 401(k) Guy

When AI Becomes Your Co-Fiduciary: The New Frontier of Risk for 401(k) Sponsors

In the world of retirement plans, we’re comfortable with spreadsheets, deferral limits,...

Ary Rosenbaum, That 401(k) Guy

Participation on the Rise—But Don’t Celebrate Too Soon: Why the 401(k) Numbers Tell a Layered Story

So here’s what I’ve been watching—because if you’re a fiduciary, you ...

Ary Rosenbaum, That 401(k) Guy

Another Forfeiture Suit Gets the Boot: What Plan Sponsors Should Learn from the Peco Foods Inc. Ruling

Greetings—this is Ary Rosenbaum picking up the referee’s whistle to review a recent w...

Ary Rosenbaum, That 401(k) Guy

2026 Limits Leap: A Fiduciary’s Drill — What Plan Sponsors Must Know Now

As I sit back, figuratively dusting off my “That 401(k) Conference” binder and sippin...

Ary Rosenbaum, That 401(k) Guy