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Advisors: If You Want to Be Loved by Plan Sponsors, Focus on Participant Outcomes

Plan sponsors aren’t hiring advisors so they can get fancy PowerPoints or attendance at cocktail ...

by Ary Rosenbaum, That 401(k) Guy

If You Want to Hide Something, Put It in the Plan Document

To steal a joke from Chris Rock, when I worked at a TPA as the lead ERISA attorney, I used to joke ...

by Ary Rosenbaum, That 401(k) Guy

Walking on Eggshells with Plan Sponsors

A long-time client of a financial advisor had a 401(k) plan sponsor that was quiet, easy to deal wi...

by Ary Rosenbaum, That 401(k) Guy

Cracker Barrel and the Wrong Kind of Change

I’ll admit it—I loved Cracker Barrel. Living in New York, I never had one nearby, so whenever I...

by Ary Rosenbaum, That 401(k) Guy

Pay Now or Pay More Later: The Real Cost of Underpaying Employees

When I look back on my brief tenure at that union law firm, the irony wasn’t lost on me. We were ...

by Ary Rosenbaum, That 401(k) Guy

The Road to Hell… and Retirement Plans

One of my favorite sayings is: “The road to hell is paved with good intentions.” To me, it’s ...

by Ary Rosenbaum, That 401(k) Guy

Why TPAs Shouldn’t Ignore SEP-IRAs—But Also Shouldn’t Stop There

If you’re a TPA and you’re not talking to your small business clients about SEP-IRAs, you’re ...

by Ary Rosenbaum, That 401(k) Guy

Even If You’re Right, You Can Still Get Sued

There’s a hard truth about being a plan sponsor or a plan provider: you can be doing everything r...

by Ary Rosenbaum, That 401(k) Guy

It All Works Out in the End

When I look back at my time as an employee, before I ran my own practice, before I was speaking in ...

by Ary Rosenbaum, That 401(k) Guy

Dear Plan Providers: Here’s the Kind of Content Plan Sponsors Actually Want

If you’re a plan provider—advisor, TPA, recordkeeper, or pooled plan provider—you’ve probab...

by Ary Rosenbaum, That 401(k) Guy